The term digital marketing entered the popular lexicon after businesses used the internet to market their products and services.
In the early days, they relied solely on search engine marketing and email marketing.
The launch of Facebook and other social networks, however, proved to be a game-changer.
Social media marketing is now one of the most effective digital marketing strategies.
It’s simple, easy, and cost-effective.
Today, about 97 percent of all Fortune 500 companies use at least one social media platform.
But when it comes to small and medium businesses, only 71 percent are leveraging it.
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Social media provides small and medium companies with enormous opportunities.
It opens up many possibilities for them to reach their target audience and enhance their brand.
This post discusses how social media plays a key role in every business’s digital marketing strategies.
- 1 Reach
- 2 Specific targeting of audience
- 3 Brand awareness and promotion
- 4 Enhanced website traffic
- 5 Customizing content for effective results
- 6 Direct promotions
- 7 Content promotion
- 8 New product launches
- 9 Direct interaction with customers
- 10 Building trust with customers
- 11 Remarketing and retargeting
- 12 Cost-effective
With over 3.43 billion active users, social media platforms cover nearly half of the world’s population.
Facebook alone has more than 2.32 billion users.
It enables businesses to reach out to more target audiences and prospective users.
Brands can leverage the vast reach of top social media networks and connect with more people.
Specific targeting of audience
Although one in every two people in the world uses at least one social network, not every user is your target audience.
Using social media platforms, businesses can narrow down their reach by selecting various demographic factors and the online behaviors of users.
Marketers can display ads and content to their target audience based on the key demographic factors.
Brand awareness and promotion
Is it not common to find sponsored content of several businesses and brands on social media?
Many new businesses use social media platforms to create awareness about their brands and offerings.
At the same time, established companies also leverage social media to promote their brands.
The platform is a treasure trove to find new leads as well as maintain customer relationships.
Enhanced website traffic
Apart from Google’s organic search, social media is one of the best online traffic channels.
To rank high in the organic search results, businesses invest a lot of time and effort in keywords research.
Some take the help of professional SEO services, which boost their website traffic.
With social media platforms, however, the process is simpler and easier.
Businesses use social media in their digital marketing campaigns to drive online traffic to their websites.
Customizing content for effective results
Different social media platforms provide businesses with the scope to customize their content.
Facebook helps them connect to a wide range of target audiences and post interesting updates and stories.
Twitter enables them to post short-form content and engage with their customers.
LinkedIn connects them to professionals and helps them in business-to-business lead generation.
YouTube and Vimeo enable them to upload video content.
A professional digital marketing company can customize content for different platforms for effective results.
Reputable digital marketing companies use social media in their digital marketing services.
Businesses use Facebook to offer redeemable vouchers or discounts.
Visitors also click on the available URLs to visit websites and look for the products or services.
Social media platforms also allow you to start many reward and referral programs.
You can upload almost all types of multimedia content on almost all top social networks. Some of the compatible content:
- high-resolution videos
- informative infographics
- high-definition pictures
- funny GIFs
- and many more
If creating high-quality content is your forte, then you can promote it using social media platforms.
They provide an excellent forum for businesses, website owners, and marketers to promote all types of content.
New product launches
Almost all businesses and brands use their social media accounts to announce a new product or tease a glimpse of it.
The captivating photographs, witty oneliners, catchy hashtags, and video teasers create massive hype and excitement.
A successful social media marketing campaign turns a product into a much-awaited offering.
Also, many brands have fan clubs and dedicated groups in social media that generate a lot of interest and take the buzz to a whole different level.
Direct interaction with customers
Social media platforms have enabled businesses to interact with their customers directly users online behaviors.
Before the advent of social media, customers would write to or call a company’s customer care to get their queries or grievances addressed.
But now, they can write a post, tag the business, and get the response in a short while.
Building trust with customers
Social media platforms such as Facebook enable customers to rate a business and write their reviews.
A business with good ratings and reviews is likely to gain the trust of prospective customers and visitors.
Many businesses also upload their customers’ testimonial videos and posts on their social media timelines this showcases their brands in a positive light.
Remarketing and retargeting
About 98 percent of people who visit a website leave without buying anything.
But after they log in to their Facebook account, they see the same products or similar offerings from the brands.
Social media platforms enable businesses to remarket their products and services to their website visitors or previous customers.
The people who have already shopped from them or visited a brand’s website can see related products, attractive offers, and the latest arrivals on their social media accounts.
Several businesses use social networks such as Facebook to show retargeting ads and turn some of them into customers.
Social media marketing is one of the cost-effective methods in digital marketing.
All you have to do is create accounts on some top social media platforms for absolutely no cost.
After that, you need to invest time, expertise, and effort.
You can also hire a professional digital marketing company that will give you high-quality professional SEO services and social media strategies.
Taking everything into account,
Social media has come a long way from being an interactive communication tool to a decision-shaping powerful marketing tool.
Today, it has become one of the crucial components of digital marketing.
It provides businesses and marketers enormous opportunities to reach their target audience all over the globe and engage with them conversationally and informally.
The best digital marketing companies leverage social media in their professional SEO services and digital marketing services.